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The BMW i8 price is expected to cost more than €100,000 (US$122,800 or GB£78,000), according to BMW head of sales and marketing, Ian Robertson.
BMW i is a sub-brand of BMW which has been created to commercialize low emission vehicles.

In February 2011 BMW announced that the new sub-brand for the commercialization of the vehicles produced under Project i will be called BMW i. The first two production models will be the battery electric BMW i3, formerly known as the Mega City Vehicle, with a range of 150 kilometres (93 mi), and the plug-in hybrid BMW i8, which is the production version of the BMW Vision Efficient Dynamics concept unveiled at the 2009 Frankfurt Motor Show and has an all-electric range of 35 kilometres (22 mi). Production of both BMW i8 plug-in electric cars is scheduled to start in Leipzig in 2013.

Concept versions of the i3 and BMW i8 were presented at the 2011 Frankfurt Motor Show.[4][5] In August 2011 BMW announced the BMW i5, a new midrange model for its new electric car line. The i5 will use the same drivetrain as the BMW i8 and is scheduled for 2016.[6] The first BMW i store opened in June 2012 at BMW's London Park Lane showroom. The carmaker premiered an updated version of the BMW i3 concept electric car and unveiled its i Pedelec electric bicycle concept.[7]
The BMW i8, first introduced as the BMW Concept Vision Efficient Dynamics, is a plug-in hybrid under development by BMW. The initial concept BMW i8 was unveiled at the 2009 Frankfurt Motor Show,[3] and the BMW i8 concept car destined for production was unveiled at the 2011 Frankfurt Motor Show.[4] The BMW i8 has a 7.2 kWh lithium-ion battery pack which delivers an all-electric range of 35 km (22 mi).[2]

In 2010 BMW announced the mass production of the Concept Vision Efficient Dynamics in Leipzig beginning in 2013 as the BMW i8.[5] The BMW i8 is part of BMW's "Project i" and will be marketed as a new brand, BMW i, sold separately from BMW or Mini. The BMW i3 and the BMW i8 will be the first models available from 2013. Other i models will follow.[6][7]
The BMW i8 concept plug-in hybrid electric vehicle unveiled at the 2011 Frankfurt Motor Show has a 7.2 kWh (26 MJ) lithium-ion battery pack that allows an all-electric range of 35 km (22 mi). Its top speed is electronically limited to 250 km/h (160 mph) and is expected to go from 0 to 100 km/h (0 to 60 mph) in 4.6 seconds. Under normal driving conditions the BMW i8 is expected to deliver 80 mpg-US (2.9 L/100 km; 96 mpg-imp) under the European cycle. A full charge of the battery will take less than 2 hours using 220V.

The BMW i8 combines the electric drive system of the BMW i3, with a 96 kW (129 hp) electric motor located in the front axle powering the front wheels and at the rear is a turbocharged 1.5-liter 3-cylinder gasoline engine producing 164 kW (220 hp) and 300 N·m (220 lbf·ft) of torque. The result BMW i8 is a combined output of 260 kW (349 hp). All four wheels provide regenerative braking. The location of the BMW i8 battery pack in the energy tunnel gives the BMW i8 a low centre of gravity, enhancing its dynamics. Together with the positioning of the motor and engine over the axles, the result is an optimum 50/50 weight distribution for the BMW i8.
In July 2011 the BMW i8 won the 2012 North American Concept Vehicle of the Year.[
http://en.wikipedia.org/wiki/BMW_i8

BMW i8 BMW New Brand + The 1st Car For 2013
Sustainable Mobility for Megacities

In megacities around the world, a need has arisen for a new kind of sustainable personal mobility that works on many levels. It has to have minimal environmental impact, both on the city's streets and on the planet itself. It has to deliver an effortless, and comfortable driving experience. And it has to intelligently integrate personal mobility within the wider public transport system. The BMW i3 has been created from scratch with all these needs in mind. Whatever questions the megacity may ask, this electric car always has an intelligent, sustainable, beautifully designed answer.
Advanced, lightweight construction

The BMW i3 integrates the newly-developed drive components into a completely new vehicle architecture. Lightweight construction throughout the car and innovative use of CFRP (Carbon Fibre Reinforced Plastic) offers significant benefits to the customer and the environment.
Interior Design Freedom