Lots of retailers take the season of good cheer to one-up each other to draw shoppers into their stores. The latest effort from Kmart — a group of dudes decked out in festive Joe Boxer skivvies ringing, ahem, their bells-- is making the rounds in the blogosphere.

Drawing eyeballs and providing fodder for a host of cheeky double entendres (jingle balls and nutcrackers anyone?) is one thing. Translating to in-store sales is quite another.

Funny Dance : Show Your Joe :HD

Funny Dance : Show Your Joe :HD

Funny Dance : Show Your Joe :HD

Lots of retailers take the season of good cheer to one-up each other to draw shoppers into their stores. The latest effort from Kmart — a group of dudes decked out in festive Joe Boxer skivvies ringing, ahem, their bells-- is making the rounds in the blogosphere.

Drawing eyeballs and providing fodder for a host of cheeky double entendres (jingle balls and nutcrackers anyone?) is one thing. Translating to in-store sales is quite another.

Funny Dance : Show Your Joe :HD

Funny Dance : Show Your Joe :HD

Funny Dance : Show Your Joe :HD

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