adidas celebrates sports and pays homage to the “Wonderful City”, Rio de Janeiro, in a video with Arthur Zanetti, adidas’s artistic gymnastic champion.

“Pure talent”, “gifted”, “sports legend”, “prodigy”. If you believe in any of these... if you believe in being "born skilled", one thing’s for sure: you know nothing about what it takes to reach true athleticism.

If you know what sports are, you understand the meaning of dedication, determination, repetition, effort, listening to your coach, taking criticism, working hard, training, training more, overcoming limits, giving your best and taking every challenge as if it was forever or never.

Amidst the setting of Rio de Janeiro, we celebrate sports with a Brazilian athlete training in the most unusual spot, the Pão de Açucar (Sugar Loaf).

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Direction:
Luigi Cani
Mikael Santiago
Caio Amato

Executive Production:
Rodrigo Selva “Calota"

Production:
Luana Calainho
Gilson

Assistant Production:
Mariana Gomes
Eduardo Rodrigues

Final Cut:
Pedro Dias
Sabrina Gortz