Through sharp and hard-hitting animation rooted in a youth pop cultural aesthetic, and by using celebrity narrators ­ Grammy Award winning artist John Legend, Glee’s Darren Criss, celebrity blogger Perez Hilton and R&B singer, Bridget Kelly - the video speaks directly to millennials’ sense of what is exciting, important and cool. By doing so, the video engages them in a discussion about America’s voting history and inspires them to register to vote.